Revving Up Nostalgia: Toyota’s Timeless Tribute to Le Mans Legacy

Revving Up Nostalgia: Toyota's Timeless Tribute to Le Mans Legacy

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Toyota becomes the first marque to reveal its Le Mans-specific livery.

Toyota will showcase a special livery on one of its Hypercar entries at the upcoming Le Mans 24 Hours next month, paying homage to the iconic red-and-white color scheme of the Toyota GT-One from 1998 and ’99. The #7 Toyota GR010 Hybrid will be piloted by Kamui Kobayashi, Mike Conway, and Nyck de Vries in this distinctive design. The one-off livery for the Le Mans race celebrates Toyota’s longstanding history at the event, dating back to its first entry in 1985. The sister #8 GR010 Hybrid will maintain its matte black livery for the rest of the World Endurance Championship season, symbolizing both Toyota’s past and present in motorsports. This unique initiative aims to engage fans by connecting them with the rich heritage of endurance racing, with the design inspired by the TS020 – or GT-One – that gained popularity through its participation in the Gran Turismo video game and the Le Mans competition. Toyota eyes its sixth victory at Le Mans this year, aiming to add to its wins in the prestigious endurance race.

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